Tutorials - 19 April 2010
| 08:30-09:30 | Registration | |
| 09:30-17:00 | Full-Day Tutorial |
MDM
'Quick Start' Tutorial Aaron Zornes, Founder & Chief Research Officer, The MDM Institute |
| 09:30-12:45 | Morning Tutorial |
Best Practices of the IBM Data Governance Council Steven B. Adler, CIPP Director, IBM Data Governance Solutions |
| 13:45-17:00 | Afternoon Tutorial |
Data Governance for MDM Malcolm Chisholm, President, AskGet.com |
09:30-17:00
MDM
'Quick Start' Tutorial
 |
Aaron
Zornes Founder & Chief Research Officer The MDM Institute |
Here's a rare chance to improve your success as an IT professional embarking upon your first MDM initiative. During your focused tutorial, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM SUMMIT Europe 2010 experience in the following two days. Combining presentations, small group discussions, and case studies, the MDM "Quick Start" Tutorial proven agenda is practical, personal, and uniquely tailored to the needs of the participants. You pick the topics, and the Chairman of MDM SUMMIT Europe will work with you to the detail you desire to understand such issues as:
- What are MDM, CDI, PIM, & data governance?
- What is driving business interest in these solutions?
- What are the key business & technology trends driving MDM?
- What are the most successful best practices for creating a single customer view?
- What do these projects look like in the real world?
- What key challenges are companies encountering & how are they addressing them?
09:30-12:45
Best Practices of the IBM Data Governance Council
 |
Steven B.
Adler |
Data governance is at a crossroads, creating the opportunity for change as data quality evolves into a key performance indicator for businesses worldwide. To move forward, organizations need data governance best practices organized by business, operations, and IT activities and require data governance best practices for mergers and acquisitions, sales and marketing, financial reporting, compliance and audit, security and privacy and MDM. This workshop will provide insights gathered from the most recent IBM Data Governance Council meetings as well as:
- Leveraging the IBM Data Governance Council Maturity Model to build a roadmap for effective data governance
- Acting on the five key information challenges that will reshape corporate behavior & businesses' ability to trust information
- Planning for the arrival of data governance frameworks that will define standards & best practices
13:45-17:00
Data Governance for MDM
 |
Malcolm Chisholm President, AskGet.com |
It is now generally agreed that that MDM cannot be solved by technology alone, and that Data Governance is an essential component of it. This tutorial describes what is involved in data governance for MDM where master data is defined in a way that is linked to specific governance tasks. These tasks aligned to subsets of master data are also explored. Additionally, this tutorial also introduces "Data Content Management" as an emerging area in MDM that is concerned only with the production and management of data values, rather than assuming master data will always be a by-product of transaction applications. Several governance areas are explored in detail, including management of reference data values and standards development. Attendees will learn:
- Applying the basis of a principles-based approach to data governance
- Identifying common governance tasks for MDM, and what is required to implement them
- Implementing standards as part of a governance program for MDM