Email this page

Current Public Seminars

Enterprise Architecture
Zachman Certification
Zachman Enterprise Architecture MasterClass™ Part 1: Framework Fundamentals
Zachman Enterprise Architecture MasterClass™ Part 2: Enterprise Implementation Strategy Examples
Zachman Enterprise Modelling Workshop and Certification
TOGAF™ 9
TOGAF 9: Foundation Level 1
TOGAF 9: Certified Level 2
SOA
SOA: Technology, Products & Best Practices for Designing SOAs
   
Business & Systems Analysis
Enterprise Level Business Process Management
Business Process Modelling, Analysis and Design
Mastering the Requirements Process
Business Rules and Decisioning Masterclass
Mastering Business Analysis
   
IT Strategy & Management
Designing the Enterprise for Rapid Change
The Corporate Strategy for IT
Working with the Business: Consulting Skills for Data and IT Professionals
Aligning Business and IT
Finance for IT Decision Makers
   
Data Management
Data Modelling Fundamentals
Data Modelling Masterclass
DW 2.0: Next Generation of Data Warehousing
Information Quality Improvement


Testimonials:

"Met all of my objectives. Very clear expectations."

Gordon Barnett, CTO, LCH Clearnet

"Highly professional and interactive, driving very good discussions."

Stephane Chatal, IS Global Programs Director, Reckitt Benckiser

"Intense. Thought provoking!"

Iain Roy, General Manager, Service Management, Nuffield Hospitals

"Exceeded my expectations."

Rob Brown, IT Infrastructure Development & Strategy Manager, Insight Investment

"Very good seminar, added a lot more value to my thought process than expected."

Kshipra Singhvi, Head of Business Applications, British Council

"The seminar exceeded my expectations."

Nigel Zaldua-Taylor, Head of IS Strategy, Centrica

2-Day Seminar

The Corporate Strategy for IT

Register On-line:
15-16 April 2010, London
23-24 November 2010, London

PDF FileClick Here To Download The 2010 .PDF Brochure

Overview
Developments in IT have changed the paradigm for corporate IT people and the strategies they lead. Consumers and business managers are increasingly confident at exploiting technology in ways that they value. Meanwhile, executives want to constrain IT spending, not always certain of what they get in return. Today's third generation of 'IT strategy' are about what people do with IT and how much it all costs, rather than technology itself.

The Corporate Strategy for IT harnesses the energy of business-led strategies for exploiting IT, to create maximum total value. It also makes transparent the linkages between business decisions and IT costs - often with some very surprising results.

This seminar and workshop provides a framework for deeply integrating IT with corporate and business strategies, and explores its impact on the organisation's people, investments, operating costs, Enterprise Architecture, and sourcing decisions.

  • Exploring the four generations of Corporate Strategy for IT. Where is your organisation today?
  • Rapidly formulate the Corporate Strategy for IT in collaboration with business leaders
  • Integrate IT with corporate and business strategies, and keep it that way
  • Transform IT costs and budgets into a portfolio of investments in business change
  • Maximise the contribution and influence of IT expertise at all stages of the investment process

Learning Objectives

The seminar will provide you with a comprehensive framework for formulating and executing your organisation's Corporate Strategy for IT, and worked examples. Many delegates will find that it permanently changes their perspective of what the latest generation of 'IT strategies' are all about, including:

  • The promise, principles and tactics of the Corporate Strategy for IT
  • Exploring and changing the corporate investment culture, as it applies to IT
  • Investing in business change and IT
  • Using Enterprise Architecture to drive business innovation
  • The 'expert IT customer' management model

Seminar and Workshop Outline

     IT market watch: is this the end of 'IT Strategy'?

  • Strategic inflection points in the IT market
  • The four generations of Corporate Strategy for IT

     Case study

  • Introduction and background
  • The CIO's strategic promise

     The IT value chain

  • Why the business-IT gap is a myth
  • The Strategic Integration Framework for IT

     The Corporate Strategy for IT

  • Rapidly formulating a strategy that is meaningful and memorable
  • Maximising the strategy's contribution and influence

     Integrating IT with corporate and business strategies

  • Why strategic integration = paradox management
  • Exploring some fundamentals of corporate strategy

     Investing in business change and IT

  • Diagnosing your organisation's investment culture
  • Transforming IT budgets into a business value portfolio

     Using total Enterprise Architecture to drive business innovation

  • How to drive business innovation
  • Architecting Enterprise

     "Expert IT Customer" management model

  • The IT customer's performance dashboard
  • Organisation design, investment process, accountabilities and governance

     Sourcing strategy

  • The IT-related competencies you cannot outsource
  • Optimising the value, cost and risk of your supplier portfolio

     IT market watch revisited

  • Turning research into value-adding tactics
  • The ultimate destiny of the CIO

Audience
This a seminar for everyone involved in IT-related business decisions. There is no technical IT content, and any perceived gap between 'business' and 'IT' people is rapidly eliminated through a common language, skilled facilitation and a shared sense of purpose. Past delegates have included:

  • CIO
  • IT Strategist
  • IT Manager
  • Enterprise Architect
  • Business Architect
  • IT Consultant
  • Business Consultant
  • Business Information Manager
  • Business Analyst
  • Corporate or Business Strategist
  • Business/IT Relationship Manager
  • IT Manager who uses IT, or who has IT costs

Special Features

  • Entirely founded on Chris's practical work with leading companies around the world
  • Case study based on real life example
  • No technical IT knowledge required
  • Workshop format
  • Chris's seminars regularly receive 10/10 for content and style

Speaker Biography

Chris Potts

Chris Potts has been called "the world's leading thinker on IT investments" and is the author of 'FruITion: Creating the Ultimate Corporate Strategy for Information Technology'. He has over 20 years' hands-on experience in corporate, business and IT strategies, investment management, Enterprise Architecture and delivery. Chris is an award-winning speaker who has been hailed as an expert in his field by CIO.com, is a member of the Strategic Planning Society and of Computer Weekly's Strategy Clinic panel.

Seminar Fee
£1,095 + VAT (£191.63) = £1,286.63

Hotel Venue and Accomodations
15-16 April 2010
Venue: Crowne Plaza Kensington, 100 Cromwell Road, London SW7 4ER
Tel: +44 (0)20 7373 2222 Fax: +44 (0)20 7373 0559
http://www.ichotelsgroup.com/h/d/hi/1/en/hotel/lonke

23-24 November 2010
Venue: Crowne Plaza Kensington, 100 Cromwell Road, London SW7 4ER
Tel: +44 (0)20 7373 2222 Fax: +44 (0)20 7373 0559
http://www.ichotelsgroup.com/h/d/hi/1/en/hotel/lonke

London Accommodation: IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.
E-mail: enquiries@jpeventsltd.com Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0)20 8866 7966

Speaker: Chris Potts
Chris Potts


Group Booking Discounts
If 5 delegates from the same organisation register at the same time for the same or various seminars, then the 5th delegate is free. We regret that this offer cannot be used in conjunction with the Series Discount.

Series Discounts
Attend more than one course in this series and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd Course 15%
  • 4th Course 20%

IT Strategy & Management Series
The Corporate Strategy for IT
15-16 April 2010, London
23-24 November 2010, London

Successfully Aligning Business and IT
13-14 April 2010, London

Designing the Enterprise for Rapid Change
17 May 2010, London

Finance for IT Decision Makers
9-10 March 2010, London

Working with the Business: Consulting Skills for Data and IT Professionals
26-27 April 2010, London