Keynotes
| Tuesday 20 April |
09:00-10:00 | Keynote | Formulas for Mapping Data Governance
Efforts to Business Value Gwen Thomas, President, The Data Governance Institute |
| Tuesday 20 April |
15:15-16:00 | Plenary Keynote |
Implementing MDM Indexing in a Complex Environment Graeme Fullerton, Head of Enterprise Architecture, Electrocomponents plc Vis Bowatte, Software Sales and Strategy, IBM Software Group |
| Wednesdlay 21 April |
09:00-10:00 | Plenary Keynote |
Process Data Management: The
Ultimate Goal Of Your MDM and Data Governance Efforts Rob Karel, Principal Analyst, Forrester Research |
| Wednesdlay 21 April |
10:30-11:30 | Keynote | Data Governance, Why Now? Robert Seiner, President & Principal, KIK Consulting |
| Wednesdlay 21 April |
13:50-14:35 | Plenary Keynote |
MDM relevance for Next Generation CRM João de Oliveira, Director Business Development, Europe, Middle East and Africa (EMEA), Oracle |
Tuesday
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KEYNOTE: Formulas for Mapping Data Governance
Efforts to Business Value Gwen Thomas, President, The Data Governance Institute Everyone says you should focus your Data Governance effort on high-value business needs. But how do you do that? How do you connect problems (such as non-standard fields or data quality problems) to compliance requirements, business drivers, and the need for specific competitive capabilities? How do you decide what information needs to address? How do you prioritize those needs, focus and frame projects, and then demonstrate the value of what you've done? This session introduces the B-I-T Value Model, which predicates that business needs should always drive information needs, which in turn drive technology approaches. This model includes a five-step process for connecting business goals to specific business needs, information needs, information problems, and then information solutions. Participants will learn:
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Wednesday
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PLENARY KEYNOTE: Implementing MDM Indexing in a Complex Environment Graeme Fullerton, Head of Enterprise Architecture, Electrocomponents plc Vis Bowatte, Software Sales and Strategy, IBM Software Group Electrocomponents plc is a high service electronic, electrical and industrial distributor that supplies a wide range of products to customers who are typically research and development or maintenance engineers in business around the world. Electrocomponents operates companies in 27 countries under various trading brands such as RS Components, Radiospares, Radionics and Allied Electronics, and has distributor networks that cover a further 38 countries. In this session Electrocomponents will review how a MDM solution must underpin any multi-channel and product based growth plans of an organization. This will be set in the context of MDM's growing impact on enterprises both large and small, and how required MDM architectures and capability differ according to organizational and functional needs. This plenary keynote will provide both a strategy roadmap and a case study to demonstrate how MDM can help the business in:
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Wednesday
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PLENARY KEYNOTE: Process Data Management: The
Ultimate Goal Of Your MDM and Data Governance Efforts Rob Karel, Principal Analyst, Data management professionals drive master data management (MDM) strategies to ensure delivery of a single, trusted enterprise view of data to the business, but struggle to engage business stakeholders to support and participate in traditionally IT-driven data quality efforts. Business process management (BPM) professionals, on the other hand, understand the need for data but often give it lip service, doing little to take responsibility for ensuring data quality within their processes. This keynote will discuss how an effective data governance program can help organizations embrace Process Data Management best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts. What you will learn:
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Wednesday
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KEYNOTE: Data Governance, Why Now? Data Governance is already happening at your organization; to some degree. So is Data Stewardship. But even though most Organizations know this is true, Organizations repeatedly ask the questions, "Why should we govern data?", "What does it mean to govern data?" and "Why is now the right time?" These questions and more will be answered in this keynote session by Robert S. Seiner:
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Wednesday
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PLENARY KEYNOTE: MDM relevance for Next Generation CRM As consumers, we would hope that the Golden Rule of "Do unto others as you would have others do unto you" is at the core of any organisation we do business with. Unfortunately, this does not always appear to be the case, not because these organisations don't want to, but because they don't have a full picture of the customer and its relationships. Knowing that strong relationships are a key success factor to retaining customers and therefore securing revenue, understand the customer potential influencing power is a must and with the advent of web 2.0 and social networks is becoming ever harder and complex. This is one of the reasons why Master Data Management (MDM) - which helps to provide organisations with a single, holistic and unified view of a customer (but not only) - is a foundational for Next Generation CRM. |
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